I am not sure what is going on over at search engine GOOGLE, but finally I agree with a major move that the search engine is making. As we all know thousands of domain names are registered every day across the world, unfortunately about 90% of them are for the creation of spamming the search engines. These sites are primarily affiliate marketing webmasters who make huge amounts of money by tricking the search engines into believing they are relevant search engine results. This coupled with their huge experience in mimicking all the attributes that search engines are looking for, allow them to rank on the top pages of Google. Link trading, XRUMER submission services, and bots, are just a few of the tools they use to fool search engines into ranking them high. This causes the average business owner a huge amount of stress, and huge amounts of money by “BUYING” their way into the results by either employing a third party to optimize and manipulate their pages, or buying ad space on Google.
Kit Eaton over at Fast Company as some great insight on these changes in the Google filters. To read the full article you can click on the Fast Company link, the bolded text below is what interested me the most.
“What Google’s going to do is basically trying to interpret a user’s query as a fact-seeking question, and then surfacing context-sensitive answers to the top of the results page rather than a mere list of links. The semantic aspect is about using smart algorithms to try to divine a user’s meaning, rather than simply a hunt for words that match the query text”
“Statistics also show Siri now makes up over 25% of queries to Wolfram Alpha, the semantic-powered, context-aware intelligent answer engine.”
Very interesting stuff here, I for one have been really fed up with Googles search engine the last few years since the results that are on the top 2 pages when I do a search are very rarely what I am looking for. On the flip side as an SEO consultant I build organic keyword pages for my client that if on a clean playing field my pages would rank in the top search engine results. The companies I consult for are legitimate companies, with legitimate products and services, and unless we do a campaign with Google Adwords we cannot get to the top pages of search results. I can get as far as the third page, and sometimes the second page, but unfortunately the huge amount of SPAM type web sites dominate the top results. I too know how to do this, but I feels it’s a huge waste of time and money for my clients to have me create a bunch of feeder sites to get more of an online presence. One web site should be more than enough, and if you are a relevant content, reputable company, then you should rank high in the results without having to pay for advertising. With this new change, this should be possible, and relevant, well conceptualized, and well written sites should rank high.
The second statement from Fast Company was even more interesting, Google has lost a lot of its audience over the years for serving up bad results in their queries. Most heavily competitive keywords would return web sites that you would have to click an affiliate code to get to the real information, that could bring pop up hell, or even worse a virus to your computer. I have even started putting my notes, reviews and comments on Facebook for my friends and clients to use for information that they normally might of gone to Google to get the information. The reason being, it’s a trusted environment on Facebook so they would get the results they are looking for, and not the result a smart search engine manipulator was providing them with. To see that SIRI has picked up so many search queries makes total sense to me, since the APPLE database is responding with the best answer that their users have pre qualified so the chance of you getting the right answer to your search the first time is very high. I have to agree, I think the future is going to be systems like SIRI, and I am glad that Google has woken up before the damage was too far gone and they lost more users. I think a search engine like Google will always serve a purpose, and by cleaning up the results it delivers is a great step towards getting their reputation back.
The Internet is moving so fast, you have companies like ZunguZ that facilitate the transfer of money amongst Facebook friends without anyone needing the other persons bank information. I think with services like ZunguZ, SIRI, and a new Google, the Internet has a chance of being more of a trusted environment. If you are looking to get more internet traffic to your web site, or participate better in Social Media I would love to help you. You can call me at 858-314-8145 or fill out the Contact Us form at the top of the page. Millions of people surf the web and use social media every day, if you are not putting your service or product in the arena of those results you are losing money.